If you’re a business owner on the a website, I’ll save you some time—you need one. A good one. A professionally designed, lead-catching, sales-increasing, website.
Consumer behavior changes over time to adapt to modern technology, and consumer behavior has changed to adapt to the digital age.I’ll give you an example—the Yellow Pas a disruptive new technology in the late 1800s and changed the way consumers did business. As more and more households began to use the telephones was standard operating procedure for most businesses. It made perfect sense—the majority of U.S. households used the directory on a daily basis.
Then came the world wide web and a new disruption to the commercial status quo: the digital transformation. As more and more consumers realized they could find what they needed onlinbusinesses.
Fast-forward to 2019, and the number of consume found online—meaning you need a website.
WHY YOU NEED A WEBSITE IN 2019—NO You needed one the day you started your business, but better late than never.
At Blue Corona, small business success is our middle name. We WANT you to succeed. So, in this article, I’ll cover:
Eight non-negotiable reasons why you need a website
Coma website costs
How to make a website for your business
If you’re ready to unlock your company’s success and get started with a lead-driving website, you can contact us here.
ENTER YTO SEE IF YOU COULD BENEFIT FROM SEO.
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Why You Need a Website No Matter Your Industry—8 Non-Negotiable Reasons
Deloitte’s analysis in C United States found that digitally advanced small businesses:
Earned two times as much revenue per employee
Experienced revenue growth o be creating jobs over the previous year
Had an average employment growth rate that was more than six times as high
This applies to all industries, even industrial and manufacturing. Digital advancement starts with a website. If that’s not enough to convince you, here are eight non-negotiable reasons you need not just a website, but an optimized, accessible one.
REASON #1: 30 PERCENT OF CONSUMERS WON’T CONSIDER A BUSINESS WITHOUT A WEBSITE
Your website is your number one five hours per day. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.
REASON #2: PEOPLE ARE SEARCHING FOR YOU ONLINE
One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optir not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your exact service. Guess who’s getting their business? Not you.
REASON #3: THE MAJORITY OF OF CONSUMERS USE WEBSITES TO FIND AND ENGAGE WITH BUSINESSES
Yup. According to LSA’s (Local Search Association) April 2017 report, “The Digital Consumer Study,” 63 percent of consumers primarily use a company’s website to find and engaou do the math. Another compelling reason your business needs a website? Research by YellowPages and LSA found that, on average, consumers use approximately three sources before making an individual purchase decision, and 30 percent automatically strike a business from consideration if they don’t have a website.
REASON #4: COMMERCIAL TRANSACTIONS IN EVERY INDUSTRY—INCLUDING B2B, INDUSTRIAL, AND MANUFACTURING—ARE INFLUENCED BY DIGITAL WEBSITE CONTENT
The majority of companies that don’t hisn’t online. I hear this mostly from business owners in the B2B, industrial, and manufacturing industries.
If that’s you, I’m gonna have to call you out on that.
A full 75 percent of B2B buyers say digital website content significantly impacts their buying decision, and 62 percent say they can finalize their purchase selection criteria based on a website’s digital content alone.
The average B2B buyer now makes an average of 12 online searches before interacting with a vendor’s website, and they are already 57 percent of the way throite to be their most helpful channel.
REASON #5: 75 PERCENT OF CONSUMERS ADMIT TO MAKING JUDGMENTS ON A COMPANY’S CREDIBILITY BASED ON THE COMPANY’S WEBSITE DESIGN
Not having a website makes consumers ws, and awards.
Beware, though—if you have a bad websand company. After this time (and oftentimes before), they’ll leave.
REASON #6: YOU NEED TO ANSWER BASIC QUESTIONS QUICKLY
This is especially true for B2B companies. People visit your website when they want to know something or do something. They also expect immediate gratification, which means visitors should be able to answer three questions within three seconds of landing on your website:
Who are you?
What do you do/offer?
How do I contact you?
We live in an age of NOP YOU BEAT THE GOLIATHS IN YOUR INDUSTRY
Did you know that having a website can help you beat the Goliaths in your industry? It can if it’s optimized for search. Take Villa Lagoon Tile. They compete heavily with bsite because you’re on Facebook.
Great, so is every other business in America. You need a website even if you have a Facebook page.
And guess what? It’s getting haer than it was already. Another bummer? In 2018, people spent 50 million fewer hours on the platform than they did in 2017.
While social media can help your business grow, don’t bank on using it as your sole marketing channel, especially in the future.