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Why You Need a Website No Matter Your Industry—8 Non-Negotiable Reasons

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Deloitte’s analysis in Connected Small Businesses in the United States found that digitally advanced small businesses:

  • Earned two times as much revenue per employee
  • Experienced revenut growth rate that was more than six times as high

This applies to all industries, even industrial and manufacturing. Digital advancte. If that’s not enough to convince you, here are eight noptimized, accessible one.

REASON #1:  30 PERCENT OF CONSUMERS WON’T CONSIDER A BUSINESS WITHOUT A WEBSITE

Your website is your number one marketing asset because we live iconsumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.

REASON #2: PEOPLE ARE SEARCHING FOR YOU ONLINE

One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optimization (SEO): 97 perces getting their business? Not you.

REASON #3: THE MAJORITY OF OF CONSUMERS USE WEBSITES TO FIND AND ENGAGE WITH BUSINESSES

Yup. According to LSA’s (Local Search Association) April 2017 report, “The Digital Consumer Study,” 63 percent of consumers primarily use a company’s website to find and engage with businesses. Tproximately three sources before making an individual purchase decision, and 30 percent automatically strike a business from consideration if they don’t have a website.

REASON #4: COMMERCIAL TRALUENCED BY DIGITAL WEBSITE CONTENT

The majority of companies that don’t have a w industries.

If that’s you, I’m gonna have to call you out on that.

A full 75 percent of B2B buyers sayion criteria based on a website’s digital content alone. 

The average B2B buyer now makes an average of 12 online searches before interacting with a vendor’s website, and they are already 57 percent of the way through the buying purchases are influenced by digital. Not only that, but half of all B2B customers today also expect a supplier’s website to be a helpful channel and more than a third expect the site to be their most helpful channel.

REASON #5: 75 PERCENT OF CMPANY’S WEBSITE DESIGN

Not having a website makes consumers trust yore likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards.

Beware, though—if you have a bad website desimpany. After this time (and oftentimes before), they’ll leave.

REASON #6: YOU NEED TO NS QUICKLY

This is especially true for B2B companies. People visit your website wh three questions within three seconds of landing on your website:

  • Who are you?
  • What ntact you?

We live in an age of NOWwithout the user needing to scroll down the page at all.

REASON #7: IT WILL LIATHS IN YOUR INDUSTRY

Did you know that having a website can help you beat+o trouble holding their own thanks to their website and their prominent position in the search results page.

REASON #8: SOCIAL MEDIA REACH Ibsite even if you have a Facebook page.

And guess what? It’s getting harder for businesses to cAnother bummer? In 2018, people spent 50 million fewer hours on the platform than they did in 2017.

While social media can help your business grow, don’t bank on using it as your sole marketing channel, especially in the future.

 

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